The current state of the world points to a resurgence in the importance and value of the agri-food system (production, processing and trade): world population growth, the burgeoning middle classes, science and technology are starting to transform the economic model into a more creative system, with greater added value, increasing integration and no borders.

AGAINST THIS BACKGROUND, THE AGRI-FOOD BUSINESS IS INCREASINGLY CONDUCTED OUTSIDE THE CORPORATE SPHERE, ENCOMPASSING SOCIETY AS A WHOLE, WHICH IS ULTIMATELY WHO IT HAS A DUTY TO SERVE:

  • Consumers
  • Authorities
  • Political Bodies
  • The media

All these factors combine to form the backdrop against which companies and their federations must develop in terms of business models, branding and performance.
It is also essential to stress that this whole field is increasingly international in character. Decisions are no longer made at just the national level; clearly, many are made at European level and a growing number internationally.

WITHIN THIS CONTEXT, THOFFOOD HAS BEEN CREATED WITH A VISION THAT CAN BE SUMMED UP IN THREE OBJECTIVES:

  • to bring added value to businesses and organizations in the agri-food sector by helping them to navigate the economic, political and social environment in which they operate;
  • to create synergies and build trust between the real economy, authorities, political administrations and society in general, to help generate wealth and progress;
  • to contribute to discussion, assessment, analysis and growth of the agri-food sector.